I have to say I like it. An improvement on the current one which is also pretty nice but there's less white and more red on this one which is always good.
Surprised that the goalkeeper's kit is all black. A bit of a change from traditional green or yellow but at the same time not many people are looking to buy the goalie's kit save for those who fancy themselves as Pepe Reina in Sunday League or young kids (I have a ridiculous amount of goalkeeper's shirts from the mid nineties which were all a bit naff at the time and even more so now)
The players all love it. Surprise, surprise.
But there's been lots of message board talk about a possible boycott of the new club attire in an effort to hit Hicks and Gillett where it hurts. I doubt whether this can really be effective or not but it remains to be seen. Bottom line is that the continued success of the club will lead to more shirt sales as we gain more "fans" just like after Istanbul when sales of club merchandise went through the roof and the club and Reebok failed to cope.
If we turn things around at Chelsea and then win in Moscow, a boycott of club merchandise is unlikely to be successful or even make any significant impact. But that shouldn't stop those who feel strongly about the whole thing from doing it.
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